The proposal and agreement specify permitted uses, tool licence terms and any third-party rights.

Does it replace photography?

It depends on the project. We use photography and video production where exact product detail or real people and locations are essential, considering AI where it can complement that work.

How does AI Studio work?

We show your products in any setting, light and concept without a physical studio. Fabric texture, reflections and shadows are rendered realistically, and every output is checked before delivery.

What kinds of content do you produce?

Product and concept imagery, virtual models and try-on, vertical video for Reels and Shorts, carousel series, story designs and ad copy.

Can you produce ad videos with AI?

Yes. We produce cinematic ad videos where the product moves, a model walks or the camera orbits the product; green screen and virtual production are included.

Do you produce variations for A/B testing?

Yes. We produce alternative images of the same product with different backgrounds, concepts and framing, delivered as a test-ready set.

AI-assisted image and video production.

We create product imagery, advertising assets and short videos, using your brand guidelines and references to guide production and reviewing visual quality and product detail before delivery.

Request a proposal What we do

The same tan bag held by an adult model in a cream linen suit; AI-generated example

Made with AI · On-model image

Original photograph of a tan leather bag with a rectangular buckle on a white surface — Starting point · Product photograph

Example work: images made with AI from a stock product photo; not client work.

From photograph to campaign

One product. Two photographic directions.

We start with a product photograph, create an on-model image or a studio composition, then compare colour, texture and product details with the reference.

The same tan leather bag on linen in natural light; AI-generated studio example — Studio composition
Natural light, a simple setting and the texture of the product.

Demonstration: the reference is a stock photograph; the on-model and studio images were created from it using AI. This is not a client project.

Source photograph: Mohamed Hergafi / Pexels

A setting that fits your product.

Unbranded AI concept examples for fashion, skincare, homeware, food, technology and hospitality.

AI product composition with a linen shirt and leather sandals — Fashion · Collection imagery

Serum bottle and cream jar in natural light, AI concept image — Beauty · Product launch

Ceramic cups on a wooden table, AI concept image — Homeware · Catalogue imagery

Olive oil bottle, bread and tasting dish, AI concept image — Food · Lifestyle scene

Wireless headphones on a desk, AI ad concept — Technology · Ad concept

Hotel room detail in daylight, AI mood image — Hospitality · Mood imagery

Service scope

AI production for images and video.

We start with product references and brand guidelines, using a small production to establish the visual approach.

Product & concept imagery
We use product photography as reference to generate images in different settings, lighting and concepts, reviewing shape, colour and detail and correcting or regenerating unsuitable outputs.
- Midjourney
- Gemini
- ChatGPT
- Grok
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- Hyper-realistic photography: The product is staged in any location, light and concept without a physical studio.
- Texture and light: Fabric texture, light refraction and shadows are produced and checked against the reference shoot.
- Virtual models: AI models suited to the target audience are created to wear and show your products.
- Pose and setting variants: The same product is shown in a series of poses and settings.
- Choice of location: From a runway to a minimal studio or a surreal outdoor scene, backgrounds are designed for the brand.
Social media content production
We prepare short videos, carousels and story visuals for your social calendar. We establish the visual approach using brand guidelines and adapt copy, dimensions and duration for each platform.
- Reels
- Shorts
- Story
- Carousel
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- Steady content flow: Daily and weekly visuals for Instagram, TikTok and LinkedIn are produced to the content calendar.
- Vertical video: Vertical videos for Reels and Shorts are produced with AI.
- Carousel and Story: Swipeable post series and story designs come from the same source.
- Brand fit: Outputs are tailored to the brand’s colour palette, typography and visual language.
AI ad production
Starting with a concept and storyboard, we produce AI-assisted advertising videos. We combine product animation, camera movement, editing and voiceover as needed, prepare variants for ad tests and check product details before delivery.
- Kling AI
- Runway
- Pika
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- Cinematic video: Ad videos where the product moves, the model walks and the camera orbits the product.
- Green screen and virtual production: Existing product or model footage is blended with AI models.
- A/B test variants: Several versions with different locations, light and models are produced and tested for one campaign.
- Studio-free production: An idea becomes a high-resolution ad campaign without building a set.
Voiceover & localisation
For export markets we voice and localise the same content instead of reshooting it. Copy, voice and on-screen text adapt to the market’s language; the product and footage stay fixed. Synthetic voice licences are listed in the contract annex.
- TR
- EN
- DE
- RO
- AR
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- Multilingual voiceover: The same film is voiced in each market’s language; the footage isn’t reshot.
- Subtitles and on-screen text: Subtitles, prices and campaign text are adapted to the market’s language and format.
- Copy localisation: Headlines and descriptions are written for local habits rather than translated word for word.
- Channel versions: Short cuts for marketplaces and ad channels come from the same film.
- Voice licensing: Licences and usage records for synthetic voices are kept in the contract annex.

Why BBCo

What we look for in production.

We choose production methods for your product, channel and budget, checking brand alignment and product accuracy at every stage.

Test the concept on a small production.
We create a few scenes from the product reference and review detail accuracy and visual quality together.
Review the product details.
We compare colours, proportions, labels and materials with references, correcting or regenerating outputs where needed.
Usage rights and production sources are clarified.
We review tool licences, permissions for reference images and the intended scope of content use at the start of the project.

Process

How we work.

Product, colour, art direction and tone are gathered into brand guidelines that all production follows.

Who it fits

Who we can help.

Brands seeking more catalogue and campaign imagery
Marketing teams needing recurring ad creative and test variations
Businesses adapting content across languages and platforms

Request a proposal

Challenges and our approach

Common business needs.

We review your current position, identify priorities and develop a plan for your needs.

We create seasonal and conceptual variations from suitable product photographs. If existing references cannot accurately show a new product, detail or use, we identify additional photography needs together.

Suitable product references
Seasonal concept variations
Product-detail and texture checks

Production method

We assess photography and AI production together.

For key visuals and human stories we recommend a shoot; for catalogue, seasonal adaptation and variations, AI production comes out ahead. We make the call together in a pilot project.

Jobs we recommend shooting

Hero campaign imagery
Human and model stories
Close-ups of textured, handmade products

Jobs we produce with AI

Catalogue and seasonal visuals
Vertical ad variations
Multilingual voiceover and localisation

Brand guidelines, quality checks and client approval are part of the process with either method.

The BBCo difference

Tools generate. Our team selects and refines.

We agree concepts, product references and delivery formats upfront, then review outputs for product accuracy, composition and brand consistency before sharing them for approval.

FAQs