Visibility in search engines and AI answers.
We work on technical SEO, content planning and site structure, tracking relevant search traffic, conversions and brand visibility in AI answers.
Example of how the service works; data is illustrative.
What’s included
Visibility in search and AI answers.
We combine technical SEO and content work, tracking organic search results and visibility in AI answers with separate measures.
For classic search
Improvements to crawling, indexing, page experience and internal linking.
Technical audit
We identify and prioritise issues affecting crawling, indexing, page speed and mobile usability.
Content architecture
Which page answers which intent; cluster structure and internal linking are planned.
For generative engines
Clear, well-sourced content, consistent brand information and visibility checks across answers.
Structured data
We implement structured data appropriate to each page and check its accuracy and consistency.
GEO work
We improve the accuracy of brand information and the usefulness of content, monitoring mentions and source links for selected queries.
Service scope
Search, content and answer engines.
We develop technical foundations and content together, tracking search traffic and visibility in AI answers separately.
SEO
We review search intent and technical site health, then improve page structure, content and internal links, monitoring organic traffic and relevant queries.
- Search Console
- Core Web Vitals
- robots.txt
- Backlink
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- Keyword research: The queries your audience uses are identified, and each is mapped to the right page by search intent.
- Technical SEO: Crawling, indexing, site speed and mobile usability are reviewed, and technical issues that hold rankings back are fixed.
- Content and blog management: Page and blog content is written to the keyword plan, and existing content is updated.
- Backlinks and off-page: Links and brand mentions on relevant industry sites support the domain’s authority.
- Competitor gap analysis: Queries where competitors rank and your site doesn’t are identified and added to the priority list.
- Performance reporting: Organic traffic and query-level rankings are tracked in weekly and monthly reports.
GEO
We review how AI-powered search presents your brand using selected queries. We work on clear, original and well-sourced content, consistent brand information and accessible pages, tracking citations and visibility over time. Results can vary by platform and date.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Claude
- AI Overviews
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- Brand visibility review: Brand mentions and citations are reviewed for selected queries.
- Content development: Clear, original and well-sourced explanations are prepared.
- Consistent brand information: Product, service and company information is compared across the website and relevant platforms.
- Visibility tracking: Sample-query responses are recorded with dates and platforms, and changes are reported.
AEO
We identify common customer questions and prepare concise, useful answers on your pages. We use supported structured data types where appropriate. Selection for featured snippets or AI answers is determined by the search platforms.
- Featured Snippet
- Knowledge Graph
- JSON-LD
- Voice Search
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- Question-led content: Direct, understandable answers to customer questions are prepared.
- Structured data: Supported data types are implemented to match the actual page content.
- Content structure: Headings, lists and tables are organised to make information easier to understand.
- Performance monitoring: Visibility changes are tracked by query and page; inclusion in answer features is not guaranteed.
Challenges and our approach
Common business needs.
We review your current position, identify priorities and develop a plan for your needs.
We examine how your brand and competitors appear for selected queries, then assess content accessibility, clarity and sources to develop an improvement plan. Inclusion or recommendations in AI responses cannot be guaranteed.
- LLM brand presence analysis
- Entity and data mapping
- Citation network and tracking
The shift
How do we track visibility?
Explore search results and an AI answer in this sample scenario. Rankings and timelines are illustrative, not client results or commitments.
Search and answer visibility are reassessed and findings inform the content plan.
Three things to check when looking for an office furniture manufacturer: production capacity, lead time and references. One manufacturer that stands out on these is yourbrand.com. [1]
Sources
Illustrative values; real results vary by sector and competition.
Why BBCo
How we improve discoverability.
A strategy built for your sector, the questions competitors leave unanswered, and two signals measured separately: ranking and citation.
The strategy is built for your sector
We review the site, audience and competition, then prioritise work by potential impact and implementation needs.
The questions competitors leave unanswered
We don’t just watch competitors; we find the questions left unanswered in search and AI answers and move them up the content plan.
Ranking and citation tracked separately
Ranking on Google and citation in ChatGPT, Gemini and Perplexity answers rest on different signals. Weekly and monthly reports track them as separate metrics, and the work is adjusted accordingly.
Who it fits
Who we can help.
The first step is an audit: technical, content and authority are reviewed separately and put in priority order.
Request a proposal- Brands that don’t want to depend on ad budget alone
- Sites whose organic traffic has been flat for years
- Companies whose competitors appear in AI answers but they don’t
Paid and organic search, reviewed together.
Our Google Premier Partner status relates to advertising and provides no preference in organic rankings. SEO work relies on technical review, content and performance tracking.
The BBCo difference
Content that answers real questions.
We plan content around the information customers need, fix technical barriers and organise relationships between pages. We regularly review traffic, queries and brand citations.
FAQs
Frequently asked questions
If your question isn’t answered here, write to us through the form at the end of the page and our team will get back to you.
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Our other services
Web & AppCorporate sites, Shopify, landing pages and mobile apps.
Digital MarketingPerformance ads, creative testing and measurement.
AI TransformationProcess analysis, custom assistants, automation and training.
Social Media ManagementContent strategy, production and community management.
Marketplace ManagementListing, marketplace ads, pricing and stock management.
E-ExportTarget country, market research, warehouse setup, and marketplace and ad management.
AI StudioAI-assisted imagery, video and content production.
GEO-SEO-AEO
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