Does cold email put our brand’s reputation at risk?

We assess sending infrastructure, list quality and volume together. Authentication, communication preferences and complaint monitoring are part of risk management; no setup eliminates reputation risk entirely.

We already have a CRM — do we still need this?

In most projects we don’t rebuild the CRM from scratch — we clean it up and restructure it around your real sales process.

How do we know the people on the list are actually the right people?

We define the ICP — sector, company size and decision-maker titles — together with you. Records are pulled from Apollo and Lusha and cross-checked against LinkedIn Sales Navigator; invalid and duplicate records are removed before the list reaches the CRM.

Who sets up SPF, DKIM and DMARC?

We configure and test authentication records with your IT team, planning sending volume around domain history and provider requirements.

How does a reply reach our sales team?

We transfer supported reply data to the CRM and assign records under agreed rules, coordinating meetings and follow-up reminders for suitable enquiries.

Is the list delivered once, or refreshed?

It’s refreshed monthly: people who changed roles or left are removed and new records are added with their segment. Which segment brings replies is read from the weekly report, and the list is narrowed or widened accordingly.

B2B prospect research and sales development.

We research target companies, check contact data and organise your CRM around the sales process, planning email sequences and response follow-up together.

Request a proposal What we do

panel.yourbrand.com/crm

Pipeline · This weekEnriched with Apollo + Lusha

Contact	Stage
Elif K.Nova Teknoloji	Replied
Mert A.Kuzey Lojistik	In sequence
Selin D.Vento Yazılım	In sequence
Onur B.Pera Endüstri	New

Email sequence

Open rate61%

Reply rate14%

This week

9 meetings

Auto-logged to CRM

Example of how the service works; data is illustrative.

Outbound flow

From first contact to a sales meeting.

Outreach, replies and follow-ups are tracked in the same CRM record. Suitable enquiries are assigned to a sales representative and meetings are scheduled by mutual availability.

Elif K.

Operations manager, Nova Teknoloji

Source: outbound email

Day 1
First emailA short, sector-specific intro and a single question.
Opened
Day 4
Follow-up emailA one-line reminder on the first email.
Opened
Day 6
Reply“We could have a short call next week.”
Replied
Day 6
CRM recordStage updated; the record was assigned to the right sales rep.
Assigned
Day 7
MeetingAn invite was sent to the sales rep’s calendar.
Booked

Calendar invite

Intro call

Tuesday, 14:00 – 14:30

Elif K., Nova Teknoloji
Your sales rep

Accepted

Sending setup

Sending domain: Separate subdomain
SPF, DKIM, DMARC: Verified
Daily volume: Gradual ramp-up

Representative flow: the person and company are fictional; the number and spacing of steps depend on the audience.

Service scope

From prospect research to sales follow-up.

We define target companies, communication flows and CRM structure with your sales team.

Prospecting & data enrichment
We filter companies matching your ICP and pull decision-makers’ verified email and phone data through Apollo and Lusha. Invalid and duplicate records are cleaned before the list reaches the CRM.
- Apollo
- Lusha
- LinkedIn Sales Navigator
View detailsHide details
- ICP definition: Target sector, company size and decision-maker titles are defined together.
- Data extraction: Decision-makers’ email and phone data are pulled through Apollo and Lusha.
- Verification and cleaning: Invalid and duplicate records are removed before the list reaches the CRM.
- Segmented delivery: The list is delivered split by sector, title or region.
- Cross-check: Records are checked against LinkedIn Sales Navigator.
- Monthly refresh: The list is refreshed every month, replacing stale records.
CRM setup
We configure sales stages, record fields and follow-up rules in HubSpot, Pipedrive or your existing CRM. Suitable integrations reduce repetitive entry, and training supports team adoption.
- HubSpot
- Pipedrive
- Salesforce
View detailsHide details
- Pipeline structure: Stages and required fields are set up around your sales process.
- Scoring and assignment: Lead scoring and rep assignment rules are defined.
- Email and calendar: Email and calendar connect to the CRM, so meetings are logged automatically.
- Automation: Reminder and follow-up flows cut manual data entry.
- Reporting dashboard: The state of the pipeline is tracked on one dashboard.
- Training and handover: Team training and a handover document ship with the setup.
Email marketing & outbound
We prepare audience-relevant messages and follow-ups, plan sending infrastructure, authentication, communication preferences and volume, and monitor bounces, complaints and qualified replies.
- Instantly
- Smartlead
- Apollo
View detailsHide details
- Sequence copy: Cold email sequences are written for the target segment.
- Domain warm-up: The sending domain is warmed up gradually and sending limits are managed.
- SPF / DKIM / DMARC: Authentication records are configured before sending starts.
- Subject line testing: Subject lines are compared with A/B tests.
- Weekly report: Open and reply rates are reported every week.
- CRM handoff: Anyone who replies is passed to the CRM automatically.

The BBCo difference

A clear next step for each enquiry.

We connect prospect research with CRM and communication planning, pass qualified responses to sales and keep meetings and follow-ups visible in the same system.

Why BBCo

How we work with your sales team.

Three working rules we follow across lists, sending and the CRM.

Contact data checks
We check contact data using available tools, remove duplicates and invalid records and regularly review data freshness.
Monitor sending reputation.
We plan sending domains, authentication and volume, and monitor bounces and complaints. A separate subdomain does not eliminate reputation risk.
Pass qualified responses to sales.
We record relevant responses in the CRM and coordinate meetings with prospects who are ready to talk.

Challenges and our approach

Sales development needs.

We assess customer research, outreach infrastructure and sales follow-up together.

When reps build lists themselves, their time goes into research. We deliver the list segmented and verified, refresh it monthly, and let the team focus on conversations. ICP, message and sequence pace are built around your sector: a B2B SaaS and a manufacturer don’t run on the same setup.

Segmented prospect list
Contact data checks
Regular record updates

Process

How we work.

The target customer profile, messaging, CRM stages and sending infrastructure are defined together.

Who it fits

Who we can help.

B2B companies seeking more structured prospect research
Teams looking to organise CRM data and sales follow-up
Businesses improving their email outreach processes

Request a proposal

FAQs

Frequently asked questions

If your question isn’t answered here, write to us through the form at the end of the page and our team will get back to you.

Ask your question

We clarify account ownership, licence costs and data access at the outset. Accounts created for the client and project data handover are covered in the contract.